u×m is pronounced “you-em”; the x is seen, not spoken. Approved Option A geometry keeps the elevated multiplication sign in a common Copper shape across the family, horizontally centred between the inside edges of adjacent characters. For u×m, the centre is x 102.704 with equal 29.218-unit facing gaps. Clear space equals one multiplication-sign width on every side. Minimum digital width: 96 px. Minimum print width: 25 mm. Primary use: Ivory outer characters with a Copper multiplication sign on Graphite. One-color use: solid Black on light backgrounds or solid White on dark backgrounds.

Preserve proportions, contrast, and clear space.

DO NOT

Stretch, rotate, add effects, use gradients, change the multiplication sign color in the primary mark, or recreate the mark with typed characters.

Product logo color system

u×m master

Neutral Ivory outer characters on Graphite. Copper ×.

u×n

Evidence Blue outer characters. Copper ×.

u×2

Teal outer characters. Copper ×.

The 2 uses the original approved numeral outline, uniformly scaled to the sister-mark x-height and aligned to the shared baseline.

Color

Graphite and ivory form the base. Teal signals owner control. Evidence blue signals evidence. Copper is reserved for multiplication, transformation, or governed action. No gradients.

Graphite
#101411

Raised Graphite
#1D2521

Ivory
#F1EEE6

Copper
#C28B55

Muted Ivory
#E2DDD4

Teal
#5F8C87

Soft Teal
#7AA49F

Evidence Blue
#667F9A

Dark Gray
#53605A

Light Gray
#AAB3AC

Light Border
#D6D0C4

Black
#000000

White
#FFFFFF

Typography

Space Grotesk is used for titles, headings, body, navigation, and buttons. IBM Plex Mono is reserved for metadata, evidence, sources, permissions, and system labels. No serif.

Display / Owner-controlled intelligence

Heading / Intelligence that endures

Body / Clear language protects the context, standards, and decisions that make intelligence distinct.

CAPTION / 8.5 PT / OWNER CONTROL

Document sizes: Cover title 36 pt. Section title 24 pt. Heading 16 pt. Body 10.5 pt with 15 pt leading. Caption 8.5 pt. Metadata 8 pt uppercase.

Voice and writing

Calm, precise, human, credible, owner-first, evidence-led. Write in active voice and prefer concrete statements. The customer owns distinct intelligence; u×m protects and keeps it under the owner’s control. Avoid chatbot language, AI hype, cyber language, cute consumer language, inflated claims, and unexplained technical jargon.

BEFORE / AI that knows everything.

AFTER / Owner controlled intelligence that keeps decisions attributable and usable.

BEFORE / Supercharge your team with AI.

AFTER / Make expert context available with explicit ownership and permission.

BEFORE / Your smartest AI copilot.

AFTER / Intelligence that is distinctly yours.

Product architecture

u×m core

Captures, preserves, processes, retrieves, applies, and improves distinct intelligence under owner control.

u×n by u×m / Organizational intelligence. Promise: Make every expert many. Pronounced “you-times-en.”

u×2 by u×m / Personal intelligence. Promise: Your second self. Pronounced “you-times-two.”

u×n and u×2 share one identity.

Diagram system

Diagrams make ownership, provenance, permission, and governed action legible. Every element has a named role; every connector carries a defined handoff.

EVIDENCE BLUE

Evidence and named source artifacts.

TEAL

Owner-controlled context and boundaries.

GRAPHITE

Judgment and enduring system.

IVORY

Owner and human source.

COPPER

Only transformation, permission resolution, multiplication, or governed action.

Use directed connectors, named stages, visible boundaries, source labels, and permission gates. Do not add unexplained connections.

A. Five stage semantic flow

Named stages with directed handoffs.

01 Source or evidence
02 Owner-controlled context
03 Judgment
04 Permission
05 Governed action

B. u×n capability multiplication

EXPERT EVIDENCE + JUDGMENT
Owner-controlled context
Permission and governance
Reusable capability
People · workflows · agents

C. Product architecture

u×m core — owner-controlled operating layer
Branches to u×n — make every expert many
Branches to u×2 — your second self

D. Provenance and permission pattern

SOURCE ARTIFACT / named document + metadata
Context boundary / owner-controlled scope
Judgment / accountable interpretation
Permission gate / explicit resolution
Governed output / attributable action

Document system

Word documents, presentations, reports, proposals, and one-page briefs use the same practical system: a 12-column grid for presentations, a single-column reading grid for documents, and 24 mm page margins for A4 or Letter. Page number and document status are set in IBM Plex Mono.

u×m
Brand Standards
Owner-controlled intelligence

STATUS / WORKING REFERENCE

Evidence stays attached.

Use teal section markers, blue evidence callouts, and copper for an action or decision marker.

YOUR CONTEXT.
YOUR INTELLIGENCE.
YOUR CONTROL.

12-COLUMN PRESENTATION GRID

Asset register

APPROVED MASTER MARK / OPTION A GEOMETRY

Master: uxm-color-on-dark.svg — Ivory outer characters with Copper × and approved Option A geometry. Light master: Graphite outer characters with Copper ×. Product color: uxn-color-on-dark.svg — Evidence Blue outer characters with Copper ×; ux2-color-on-dark.svg — Teal outer characters with Copper ×. The sign is centred between inside edges across the family. Use approved monochrome Black or White assets when color reproduction or contrast is unsuitable.

Final checklist

Logo correct. Contrast strong. Space Grotesk used. Mono reserved for system information. Ownership wording exact. Copper used sparingly. Claims supported. No gradients. No generic AI imagery. Output prepared for its medium.

Owner controlled intelligence for AI.

Owner controlled intelligence for AI.

Owner controlled intelligence for AI.